TY  - BOOK
AU  - Jones,John Philip
TI  - Behind powerful brands: from strategy to campaign 
SN  - 0074636642
U1  - 659.1 22
PY  - 2000///
CY  - New Delhi, New York
PB  - Tata McGraw-Hill Pub. Co.
KW  - Advertising
KW  - Brand name products
KW  - India
N1  - Includes bibliographical references and index
N2  - In the Indian context
ER  -