TY  - BOOK
AU  - McDaniel,Carl D.
AU  - Gates,Roger H.
TI  - Marketing research essentials
SN  - 0324023170 (package: book & CD)
U1  - 658.83 22
PY  - 2001///
CY  - Cincinnati, Ohio
PB  - South-Western College Pub.
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -