TY  - BOOK
AU  - Kazmi,S H H.
AU  -  Batra,Satish K.
TI  - Advertising & Sales Promotion
SN  - 8174463941
U1  - 659.1968383 22
PY  - 2001///
CY  - New Delhi.
PB  - Excel Books.
KW  - Advertising
N1  - Includes  bibliography and index
ER  -