TY  - BOOK
AU  - Keegan,Warren J.
AU  - Green,Mark C.
TI  - Global marketing management
SN  - 8120320662
U1  - 658.848 22
PY  - 2002///
CY  - New delhi
PB  - Prentice-Hall
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -