TY  - BOOK
AU  - Mikunda,Christian
TI  - Brand lands, hot spots & cool spaces: welcome to the third place and the total marketing experience 
SN  - 0749443324
U1  - 659 22
PY  - 2004///
CY  - London, Sterling, VA
PB  - Kogan Page
KW  - Special events
KW  - Marketing
KW  - Planning
N1  - "First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p; Includes bibliographical references (p. [201]) and index
ER  -