TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management: building, measuring and managing brand equity 
SN  - 8120323092
U1  - 658.827 22
PY  - 2003///
CY  - New Delhi
PB  - Prentice-Hall.
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Management
KW  - Product management
KW  - India
N1  - Includes index
ER  -