TY - BOOK AU - Keller,Kevin Lane TI - Strategic brand management: building, measuring and managing brand equity SN - 8120323092 U1 - 658.827 22 PY - 2003/// CY - New Delhi PB - Prentice-Hall. KW - Branding (Marketing) KW - Brand name products KW - Management KW - Product management KW - India N1 - Includes index ER -