TY  - BOOK
AU  - Andersen,Alan R.
TI  - Strategic marketing for nonprofit organizatrions
U1  - 658.872 23
PY  - 2003///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Internet marketing
KW  - Social aspects
KW  - Online social networks
KW  - Social media
KW  - Marketing
N1  - Includes index
N2  - "This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--
ER  -