TY  - BOOK
AU  - Parameswaran,M.G.
ED  - FCB-Ulka Advertising (Mumbai, India)
TI  - FCB-Ulka brand building advertising: concepts and cases 
SN  - 0070474265
U1  - 659.10954 22
PY  - 2001///
CY  - New Delhi
PB  - Tata McGraw-Hill Pub. Co.
KW  - Advertising
KW  - Brand name products
KW  - India
N1  - Compact disc in pocket
N2  - Case studies of brands handled by FCB-Ulka Advertising, Bombay
ER  -