TY  - BOOK
AU  - Pillai,R.S.N.
AU  - Bagavathi
TI  - Modern marketing: principles and practices 
SN  - 8121916976
U1  - 658.8 22
PY  - 1987///
CY  - Ram Nagar, New Delhi : 
PB  - S. Chand & Company
KW  - Marketing
ER  -