TY - BOOK AU - Velayudhan,Sanal Kumar TI - Rural Marketing: : targeting the non-urban consumer SN - 9780761935889 U1 - 658.870095 22 PY - 0000///New Delhi CY - Response Books PB - c2007. KW - BUSINESS & ECONOMICS / Distribution. KW - BUSINESS & ECONOMICS / Marketing / General ER -