TY - BOOK AU - Kerpen,Dave TI - Likeable business: why today's consumers demand more and how leaders can deliver SN - 9780071800471 (pbk. : alk. paper) U1 - 658.812 22 PY - 2013/// CY - New York PB - McGraw-Hill KW - Management KW - Social aspects KW - Customer relations KW - Social responsibility of business N1 - Includes index ER -