TY - BOOK AU - Arnold,John TI - Web marketing all-in-one for dummies T2 - For dummies SN - 9781118243770 (pbk.) U1 - 658.872 23 PY - 2012/// CY - Hoboken, N.J. PB - John Wiley & Sons KW - Internet marketing N1 - Previous ed.: 2009; Includes index; Introduction -- Web presence -- Search engine optimization -- Web analytics -- Online advertising and pay per click -- E-mail marketing -- Blogging and podcasting -- Social media marketing -- Mobile marketing N2 - Ready to advertise on the web, create buzz about your product, and start online conversations? This collection of minibooks has you covered! ER -