TY  - BOOK
AU  - Thomas,Lorrie
TI  - The McGraw-Hill 36-hour course: online marketing 
SN  - 9780071743860 (pbk. : alk. paper)
U1  - 658.872 22
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
KW  - Internet marketing
N1  - Includes index; Building a web marketing foundation -- Planning the web site -- Building a web site -- Content marketing -- Blogging -- Social media marketing -- Web analytics -- Search engine optimization -- SEM/online advertising -- Email marketing -- Online public relations -- Managing multi-tasking web marketing
ER  -