TY  - BOOK
AU  - Moe,Wendy W.
AU  - Schweidel,David A.
TI  - Social media intelligence
SN  - 9781107031203 (hardback : alk. paper)
U1  - 302.231 23
PY  - 2014///
CY  - New York
PB  - Cambridge university press
KW  - Consumers
KW  - Research
KW  - Social media
KW  - Marketing
KW  - Social aspects
KW  - Internet marketing
N1  - Includes bibliographical references and index
ER  -