TY  - BOOK
AU  - Sehgal,Vivek
TI  - Supply chain as strategic asset: the key to reaching business goals 
T2  - Wiley corporate f & a
SN  - 9780470939673
AV  - HD38.5 .S444 2011eb
U1  - 658.7 22
PY  - 2011///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Business logistics
KW  - Strategic planning
KW  - Logistique (Organisation)
KW  - Guides, manuels, etc
KW  - Planification stratégique
KW  - BUSINESS & ECONOMICS
KW  - Management Science
KW  - bisacsh
KW  - Organizational Behavior
KW  - Industrial Management
KW  - Management
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references (pages 293-297) and index; Front Matter -- Planning and Realizing the Goals of a Business Strategy -- Understanding Strategy -- Concepts of Business Strategy -- Exploring Functional Strategy -- Current Thinking on Supply Chain Strategy -- Creating a Functional Supply Chain Strategy -- Technology Strategy -- Supply Chain Nirvana: Bringing it All Together -- Appendix A: Sample Artifacts for Creating an Effective Supply Chain Strategy -- Appendix B: An Overview of the Scope of the Supply Chain in Modern Corporations -- Appendix C: The Supply Chain and Corporate Financial Performance -- Notes -- Bibliography -- About the Author -- Index
N2  - "The book starts by summarizing the current literature on business, functional (supply chain), and technology strategies. Then, it establishes a case for why none of these strategies in isolation can create the competitive advantage needed to achieve the goals of the business and why they must be aligned and must work together to be effective. Every argument in the book is supported with cases from the industry. Some of the cases I have relied heavily are Wal-mart (business strategy of being a "price leader" drives supply chain strategy to reduce costs), Cemex (business strategy of "differentiation" drives supply chain that is customer centric), and several other industry examples (Avon, Tyco, Rubbermaid, etc.) as they fit the argument being made at the time. The book concludes by consolidating the lessons learned and implementation guidance on how the 3 strategies and be pulled together resulting in a strategic roadmap."--
UR  - http://onlinelibrary.wiley.com/book/10.1002/9781118269176
ER  -