TY  - BOOK
AU  - Meehan,Julie M.
TI  - Pricing and profitability management: a practical guide for business leaders 
SN  - 9781119199564
AV  - HF5416.5 .P75 2011eb
U1  - 658.816 23
PY  - 2011///
CY  - Singapore, Hoboken, NJ
PB  - John Wiley & Sons (Asia)
KW  - Pricing
KW  - Profit
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Professional corporations
KW  - Prices
KW  - BUSINESS & ECONOMICS
KW  - Sales & Selling
KW  - bisacsh
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references and index; Introduction to Pricing and Profitability Management -- Conducting a Pricing and Profitability Diagnostic -- Developing an Effective Pricing Strategy -- Price Execution -- Advanced Analytics and Price Setting -- Achieving Effective Organizational Alignment and Governance -- Pricing Technology and Data Management -- Integrating Tax and Regulatory Policies with the Pricing Strategy -- Pricing as a Sustainable Competitive Advantage -- What Is Value and Why Is It So Difficult to Measure?
N2  - A comprehensive reference for any professional to understand the capabilities and competencies required for effective Pricing and Profitability Management. It describes each of the six competencies (Pricing Strategy, Price Execution, Advanced Analytics and Optimization, Organizational Alignment and Governance, Pricing Technology and Data Management, and Tax and Regulatory Effectiveness) in detail, and addresses how an integrated approach to Pricing improvement will build a sustainable, competitive advantage for any organization. Julie Meehan is a Senior Manager in Deloitte's Pricing & Profitab
UR  - http://onlinelibrary.wiley.com/book/10.1002/9781119199564
ER  -