TY - BOOK AU - Hassett,Stephen D. TI - The risk premium factor: a new model for understanding the volatile forces that drive stock prices T2 - Wiley finance series SN - 9781118118603 AV - HG4551 .H34 2011eb U1 - 332.63/222 23 PY - 2011/// CY - Hoboken, N.J. PB - John Wiley & Sons KW - Stocks KW - Prices KW - Corporations KW - Valuation KW - Business cycles KW - Stock exchanges KW - BUSINESS & ECONOMICS KW - Investments & Securities KW - bisacsh KW - fast KW - Stocks / Prices KW - local KW - Corporations / Valuation KW - Electronic books N1 - Includes bibliographical references and index; pt. 1. Exploring the risk premium factor valuation model -- pt. 2. Applying the risk premium factor valuation model N2 - "A radical, definitive explanation of the link between loss aversion theory, the equity risk premium and stock price, and how to profit from itThe Risk Premium Factor presents and proves a radical new theory that explains the stock market, offering a quantitative explanation for all the booms, busts, bubbles, and multiple expansions and contractions of the market we have experienced over the past half-century. Written by Stephen D. Hassett, President of Hassett Advisors, a specialist in value management, new venture strategy, development, and execution for high technology, web, and mobile businesses, the book convincingly demonstrates that the equity risk premium is proportional to long-term Treasury yields, establishing a connection to loss aversion theory. Explains stock prices from 1960 through the present including the 2008/09 "market meltdown" Shows how the S & P 500 has consistently reverted to values predicted by the model Solves the equity premium puzzle by showing that it is consistent with findings on loss aversion Demonstrates that three factors drive valuation and stock price: earnings, long term growth, and interest rates Understanding the stock market is simple. By grasping the simplicity, business leaders, corporate decision makers, private equity, venture capital, professional, and individual investors will fully understand the system under which they operate, and find themselves empowered to make better decisions managing their businesses and investment portfolios"-- UR - http://onlinelibrary.wiley.com/book/10.1002/9781119205432 ER -