TY  - BOOK
AU  - Bird,Andy
AU  - McEwan,Mhairi
TI  - The growth drivers: the definitive guide to building marketing capabilities 
SN  - 9781119961185
AV  - HF5415.127 .B57 2012eb
U1  - 658.8/02 23
PY  - 2012///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Market segmentation
KW  - Economic development
KW  - Investments
KW  - BUSINESS & ECONOMICS
KW  - Green Business
KW  - bisacsh
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references and index; pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice
N2  - "The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
UR  - http://onlinelibrary.wiley.com/book/10.1002/9781119208150
ER  -