TY  - BOOK
AU  - Waddington,Stephen
ED  - Chartered Institute of Public Relations.
TI  - Share this: the social media handbook for PR professionals 
SN  - 9781119207856
AV  - HD59 
U1  - 659.20285/4678 23
PY  - 2012///
CY  - Chichester, West Sussex, United Kingdon
PB  - John Wiley & Sons Ltd
KW  - Public relations
KW  - Social media
KW  - BUSINESS & ECONOMICS
KW  - Public Relations
KW  - bisacsh
KW  - fast
KW  - Electronic books
KW  - lcsh
KW  - local
N1  - Includes index; Includes bibliographical references and index; pt. 1. Changing media, changing PR -- pt. 2. Planning -- pt. 3. Networks -- pt. 4. Online media relations -- pt. 5. Monitoring and measurement -- pt. 6. Skills -- pt. 7. Industry change -- pt. 8. The future
N2  - Share This & nbsp;is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skill
UR  - http://onlinelibrary.wiley.com/book/10.1002/9781119207856
ER  -