TY - BOOK AU - Ehrlich,Evelyn AU - Fanelli,Duke TI - The financial services marketing handbook: tactics and techniques that produce results T2 - Bloomberg financial series SN - 1118222407 AV - HG181 .E38 2012 U1 - 332.1068/8 23 PY - 2012/// CY - Hoboken, N.J. PB - Bloomberg Press KW - Financial services industry KW - United States KW - Marketing KW - Financial planners KW - Customer relations KW - Computer network resources KW - fast KW - Electronic books KW - local N1 - Series data from the jacket; Includes bibliographical references and index UR - http://onlinelibrary.wiley.com/book/10.1002/9781118531716 ER -