TY  - BOOK
AU  - Filla,Jennifer J.
AU  - Brown,Helen E.
TI  - Prospect research for fundraisers: the essential handbook 
T2  - The AFP fund development series
SN  - 9781118421574
AV  - HV41.2 
U1  - 658.15/224 23
PY  - 2013///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Fund raising
KW  - Fund raisers (Persons)
KW  - BUSINESS & ECONOMICS
KW  - Investments & Securities
KW  - General
KW  - bisacsh
KW  - fast
KW  - Electronic books
N1  - Includes index
N2  - Essential tools for implementing right-sized prospect research techniques that help nonprofit organizations reach their fundraising goals Written especially for front-line fundraisers, Prospect Research for Fundraisers presents a practical understanding of prospect research, prospect management, and fundraising analytics, demonstrating how research can be used to raise more money. Filled with examples, case studies, interviews, and stories, this unique book is structured around the fundraising cycle and illustrates the myriad of current and ever-changing prospect research tools
UR  - http://onlinelibrary.wiley.com/book/10.1002/9781118707364
ER  -