TY  - BOOK
AU  - Stevenson,Scott C.
TI  - Basics of nonprofit publicity: winning strategies for news releases, press conferences and media relations 
SN  - 9781118703977
AV  - HD62.6 .B37 2011
U1  - 658/.048 23
PY  - 2011///
CY  - Sioux City, Iowa
PB  - Stevenson, Inc.
KW  - Nonprofit organizations
KW  - Public relations
KW  - Management
KW  - fast
KW  - Electronic books
N1  - Crafting Compelling News Releases and Features -- Attracting Media Interest and Attention -- Cultivating Productive Media Relations -- Assembling Effective Press Kits -- Successfully Navigating Interviews and Press Conferences -- Generating Publicity for Your Event -- Drafting Appropriate Policies and Guidelines -- Reaching Out through Social Media -- Raising Awareness and Boosting Community Support
UR  - http://onlinelibrary.wiley.com/book/10.1002/9781118703977
ER  -