TY  - BOOK
TI  - Annual giving primer: how to boost annual giving results, even in a down economy
SN  - 9781118704066
AV  - HG177 .A56 2010
U1  - 658.15/224 23
PY  - 2010///
CY  - Sioux City, Iowa
PB  - Stevenson, Inc.
KW  - Fund raising
KW  - Nonprofit organizations
KW  - Management
KW  - fast
KW  - Electronic books
N1  - Turn to Challenge Gifts to Bolster Gift Income -- Tried-and-Tested Retention Efforts -- Gift Clubs and Other Ways to Upgrade Donor's Giving -- Work to Broaden Your Donor Base and Raise More First-Time Gifts -- Turn to Board Members, Volunteers and Groups for Help -- Work to Improve Direct Mail Appeal Results -- How to Boost Phonathon Results -- Special Events Will Add to Your Bottom Line -- Raise More Annual Gifts Via Your Website, E-Mail -- Memorial, In-Tribute Gifts Offer Added Ways to Raise Funds -- Handouts, Collateral Materials Help Support Your Request -- Annual Giving Ideas and Examples Worth Doing
UR  - http://onlinelibrary.wiley.com/book/10.1002/9781118704066
ER  -