TY  - BOOK
AU  - McSweeney,Frances K.
AU  - Murphy,Eric S.
TI  - The Wiley-Blackwell handbook of operant and classical conditioning
SN  - 9781118468173
AV  - BF319.5.O6 
U1  - 153.1/526 23
PY  - 2014///
CY  - Chichester, Sussex, UK
PB  - Malden, MA, Wiley-Blackwell
KW  - Operant conditioning
KW  - Classical conditioning
KW  - PSYCHOLOGY
KW  - Social Psychology
KW  - bisacsh
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references and index
N2  - "This combined survey of operant and classical conditioning provides professional and academic readers with an up-to-date, inclusive account of a core field of psychology research, with in-depth coverage of the basic theory, its applications, and current topics including behavioral economics. Provides comprehensive coverage of operant and classical conditioning, relevant fundamental theory, and applications including the latest techniques Features chapters by leading researchers, professionals, and academicians Reviews a range of core literature on conditioning Covers cutting-edge topics such as behavioral economics "--; "This handbook on operant and classical conditioning reflects the acknowledged similarities in the fundamental principles of the two varieties of learning behavior"--
UR  - http://onlinelibrary.wiley.com/book/10.1002/9781118468135
ER  -