TY  - BOOK
AU  - Fortner,Robert S.
AU  - Fackler,Mark
TI  - The handbook of media and mass communication theory
T2  - Handbooks in communication and media
SN  - 9781118591178
AV  - P91.3 
U1  - 302.23072 23
PY  - 2014///
CY  - Chichester, West Sussex, UK
PB  - Wiley
KW  - Mass media
KW  - Research
KW  - Communication
KW  - Social media
KW  - PSYCHOLOGY
KW  - Social Psychology
KW  - bisacsh
KW  - fast
KW  - Communicatie
KW  - gtt
KW  - Massamedia
KW  - Massenmedien
KW  - gnd
KW  - Massenkommunikation
KW  - Medientheorie
KW  - Electronic books
KW  - Handbooks and manuals
KW  - Handboeken (vorm)
KW  - lcgft
N1  - Includes bibliographical references and index
N2  - This book presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. It focuses on all aspects of current and classic theories and practices relating to media and mass communication. It includes essays from a variety of global contexts, from Asia and the Middle East to the Americas. It gives niche theories new life in several essays that use them to illuminate their application in specific contexts. It features coverage of a wide variety of theoretical perspectives. It pays close attention to the use of theory in understanding new communication contexts, such as social media
UR  - http://onlinelibrary.wiley.com/book/10.1002/9781118591178
ER  -