TY  - BOOK
AU  - Shelters,David
TI  - Start-Up Guide for the Technopreneur: Financial Planning, Decision Making and Negotiating from Incubation to Exit
SN  - 9781118518502
AV  - HB615 .S384 2012 
U1  - 658.421 
PY  - 2012///
CY  - Hoboken
PB  - Wiley
KW  - Business
KW  - Entrepreneurship
KW  - Venture capital
KW  - BUSINESS & ECONOMICS
KW  - Finance
KW  - bisacsh
KW  - fast
KW  - Electronic books
N1  - Start-Up Guide for the Technopreneur: Financial Planning, Decision Making, and Negotiating from Incubation to Exit; Copyright; Contents; Preface; Overview of the Contents; Acknowledgments; Chapter 1: Finance for Start-Ups 101; Fundraising Stages; Prefunding Period; Seed Funding Stage; Series A Funding Stage; Series B Funding Stage; Risk/Return; Types of Funding; Private Equity; Debt Funding; Alternative Types of Funding; Public Funding; Incubator/Accelerator Programs; Capital Structure; Intellectual Property; Valuation; Asset-Based Valuation Models; Pro Forma-Based Valuation Models; Comparable-Based Valuation ModelsStrategic-Based Valuation; Exit Strategy; Summary; Chapter 2: Know Your Investors; KYI #1: Their Primary Objective Is to Make Money; KYI #2: There Are Many Types of Investors, Each with Different Expectations and Capabilities; Types of Investors; Investment Criteria; KYI #3: Prospective Investors Are Looking for Success Traits; Skin in the Game; Innovation; Defined Target Market; Value Proposition; Commercial Viability; Risk Mitigation Factors; Burn Rates; Strength of Management; Use of Funds; Traction; KYI #4: Money Is Not Enough; Know the Space; Nonfinancial AdvantagesAlignment of Interests; Issues of Control; Summary; Chapter 3: Business Planning from a Strategic Financial Perspective; Value of a Business Plan; Composition of a Business Plan; Executive Summary; Defined Problem and Solution; Product/Service; Value Proposition; Marketing Plan; Management Team; Strategic Partners; Operational and Expansion Plan; Company Objectives; Current Positioning and Traction; Risk Factors; Financials; Exit Strategy; Business Plan Customization; Marketing Plan; Operational and Expansion Plan; Company Objectives; Financials; Exit Strategy; Business Plan RudimentsSummary; Chapter 4: Financial Planning for Maximizing Returns; Importance of Having a Financial Plan; Assistance in Overall Business Planning; Ensuring the Health and Integrity of Capital Structure; Determining Sufficient Funding Amounts; Securing Funding in a Timely Manner; Securing Funds on the Most Favorable Terms; Determining Appropriate Responses to New Challenges and Opportunities; Instilling Discipline and Maintain Focus; Maximizing ROI upon Execution of Exit Strategy; Formulating a Financial Strategy; Financial Objectives; FREE; FREE Measurement Tools; Financial Plan CompositionRules of Thumb; Summary; Chapter 5: Successful Fundraising; Planning Funding Presentations; Prospectus Materials; Executive Summary; Business Plan; Funding Proposal; Private Placement Memorandum; Shareholder Letter; Technology Brief; Demonstrations; Market Trends and Research Report; Other Miscellaneous Prospectus Materials; Different Types of Presentations; Elevator Pitch; Lobby (PowerPoint) Pitch; Conference Room Pitch (Formal Presentation); Summary; Chapter 6: Becoming a Formidable Negotiator; Prenegotiations; Letter of Intent; Nondisclosure Agreement; KYI Research and Inquiries
N2  - A comprehensive guide to financial planning and venture fundraising for tech entrepreneurs As technology progresses, impacting our daily lives in more and greater ways, technology start-ups come and go at a dizzying pace. There are plenty of opportunities out there for anyone with a great idea, but it takes much more than a great idea to make your tech start-up a success. In addition to creativity and new ideas, being a successful tech entrepreneur requires strategic decision-making in terms of business planning, financial planning, negotiations, and corporate governance. This book serves as
UR  - http://onlinelibrary.wiley.com/book/10.1002/9781119198949
ER  -