TY  - BOOK
AU  - Zikmund,William G.
AU  - D'Amico,Michael
TI  - Basic marketing
SN  - 0314071458 (Soft : alk. paper)
U1  - 658.8 22
PY  - 1996///
CY  - Minneapolis/St. Paul
PB  - West Pub. Co.
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 325-336) and index
ER  -