TY  - BOOK
AU  - Bhatia,B.S.
AU  - Batra,G.S.
TI  - Modern marketing management
T2  - Encyclopedia of business management
SN  - 8171009581 ( v.3 )
U1  - 658.11 22
PY  - 1999///
CY  - New Delhi
PB  - aDeep & Deep Pub.
KW  - Marketing management
KW  - Management
N1  - Includes bibliography and references
ER  -