TY  - BOOK
AU  - Barta ,G. S.
AU  - Dangwal ,R. C.
TI  - New paradigms in marketing management  \
T2  - New studies in commerce and business 
SN  - 8176291099 ( v. 7 )
U1  - 380.124 22
PY  - 1999///
CY  - New Delhi
PB  - Deep & Deep Pvt. Ltd.
KW  - Business
KW  - Commerce
N1  - Includes bibliographical references & index
ER  -