TY  - BOOK
AU  - Wilson,R.M.S.
AU  - Gilligan,Colin
TI  - Strategic marketing management: planning, implementation, and control 
T2  - The Marketing series
SN  - 9780750659383
U1  - 658.8  22
PY  - 2013///
CY  - London : 
PB  - Routledge, 
KW  - Marketing
KW  - Management
ER  -