TY  - BOOK
AU  - Boss,Stephen
TI  - Digital type design for branding: designing letters from their source 
SN  - 9780815365532
AV  - Z250.7 .B67 2018
U1  - 686.224 23
PY  - 2018///
CY  - [SL]
PB  - Chapman and Hall, 
KW  - Type and type-founding
KW  - Digital techniques
KW  - Branding (Marketing)
N1  - Includes bibliographical references
N2  - "The approach will be to give visual aid (illustrated) and written reference to young designers who are either launching their careers or taking their first stab at designing letterforms for a logo, lettermark, signage, advertising or an alphabet. The book will focus on the roots of each letterform and give the designers the knowledge of why weight variations (stress) exist and how to correctly apply them to their designs"--
ER  -