TY  - BOOK
AU  - Zimmerman,Alan S.
AU  - Blythe,Jim
TI  - Business to business marketing management: a global perspective 
SN  - 9781138680753 (hbk. : alk. paper)
AV  - HF5415.13 .B565 2017
U1  - 658.804 23
PY  - 2013///
CY  - Hoboken : 
PB  - Taylor and Francis, 
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -