TY  - BOOK
AU  - Melewar,T.C.
AU  - Alwi,Sharifah Faridah Syed
TI  - Islamic marketing and branding: theory and practice 
SN  - 9781472440969 (hardback)
AV  - HF5415.12.I74 I855 2018
U1  - 658.80091767 23
PY  - 2018///
CY  - New York
PB  - Routledge
KW  - Marketing
KW  - Islamic countries
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index; Introduction chapter / S.F. Syed Alwi and TC Melewar -- Branding and corporate marketing -- Corporate brands and marketing strategy / Jonathan A. J. Wilson and Jonathan Liu -- Islamic products and services : the concept of halal and certification bodies / Kaouther Kooli -- Islam and the reputational landscape / Aliakbar Jafari -- Religion, consumption and culture -- Religiosity and consumption / Ismah Osman, Faridah Hassan, Balkis Haris and Erne Suzila Kassim -- Exploring the incongruent : Islamic banking and non-Muslim consumers / Norbani Che-Ha, Wan Marhaini Wan Ahmad, Mohd Edil Abd Sukor and Saad Mohd Said -- Brand values and the Islamic market / Ali Al-Makrami and Dorothy Yen -- Islamic tourism products : an innovation in the tourism industry / Rusnah Muhamad -- Strategic global orientation -- Global marketing and Islamic countries / Cedomir Nestorovic -- Brands and communication strategy / Sarah Turnbull -- Marketing strategy in the emerging Muslim-majority markets / �Ozlem Sandikci -- Supply chain management within the Middle East business environment / Nesrine Eltawy and David Gallear -- Conclusion to Islamic marketing -- Islamic marketing : moving forward and challenges / Mazia Yassim
ER  -