TY  - BOOK
AU  - Juska,Jerome M.
TI  - Integrated marketing communication: advertising and promotion in a digital world 
SN  - 9781138695436 (hbk)
AV  - HF6146.I58 J87 2017
U1  - 659.144 23
PY  - 2017///
CY  - New York, NY
PB  - Routledge
KW  - Internet advertising
KW  - Internet marketing
N1  - What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan
ER  -