TY  - BOOK
AU  - Sponder,Marshall
AU  - Khan,Gohar F.
TI  - Digital analytics for marketing
SN  - 9781138190672 (hbk)
AV  - HF5415.1265 S658 2017
U1  - 658.8340285 23
PY  - 2017///
CY  - New York
PB  - Routledge
KW  - Internet marketing
KW  - Social media
N1  - Preface -- The evolution of digital analytics and the internet -- Search engines & the internet -- Social media history -- Digital analytics industry players -- Basic web analytics and web intelligence -- Advanced web analytics and web intelligence -- Understanding and working with third-party data -- An introduction to social media analytics -- Leveraging social media content and analytics -- Advanced text analytics & algorithms -- Geolocation analytics -- Social media actions analytics -- Social media hyperlink analytics -- Network analysis and social network mapping -- Mobile analytics -- Aligning digital media with business strategy -- Applying digital analytics to a social network
ER  -