TY  - BOOK
AU  - Mullin,Roddy
TI  - Promotional marketing
SN  - 9781138567481 (hardback)
U1  - 658.82 23
PY  - 2018///
CY  - India
PB  - Routledge
KW  - Sales promotion
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -