TY  - BOOK
AU  - Percy,Larry
TI  - Strategic integrated marketing communication
SN  - 9781138058323
U1  - 658.802 22
PY  - 2018///
CY  - London
PB  - Routledge
KW  - Communication in marketing
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -