TY  - BOOK
AU  - Scammell,Margaret
ED  - Cambridge University Press,
TI  - Consumer Democracy: The Marketing of Politics 
T2  - Communication, Society and Politics
SN  - 9781139046107 (ebook)
AV  - JF2112.A4 S295 2014
U1  - 324.7/3 23
PY  - 2014///
CY  - Cambridge
PB  - Cambridge University Press
KW  - Advertising, Political
KW  - Public relations and politics
KW  - Communication in politics
KW  - Campaign management
N1  - Access provided by Cambridge University Press as part of Cambridge Core
N2  - This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to 'proper' political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition
UR  - https://doi.org/10.1017/CBO9781139046107
ER  -