TY  - BOOK
AU  - Chernev,Alexander
TI  - Strategic marketing management: theory and practice 
SN  - 9781936572588
AV  - HF5415.13 .C5153 2019
U1  - 658.802 23
PY  - 2019///]
CY  - Chicago, IL
PB  - Cerebellum Press
KW  - Marketing
KW  - Management
KW  - fast
N1  - Includes bibliographical references (pages 495-500) and index
ER  -