TY  - BOOK
AU  - Cravens,David W.
AU  - Hills,Gerald E.
AU  - Woodruff,Robert B.
TI  - Marketing management
SN  - 8185386137
U1  - 658.8 22
PY  - 1996///
CY  - New Delhi
PB  - A. I. T. B. S. Pub. and Dis.
KW  - Marketing -- Management
KW  - Marketing -- Gestion
KW  - Marketingmanagement
ER  -