TY  - BOOK
AU  - Marconi,Joe
TI  - Crisis marketing: when bad things happen to good companies 
SN  - 0844232378
U1  - 658.8 22
PY  - 1997///
CY  - Chicago, Ill.
PB  - NTC Business Books
KW  - Marketing
KW  - Case studies
KW  - Crisis management
N1  - Includes bibliographical references (p. 233-237) and index
ER  -