TY - BOOK AU - Schiffman,Leon G. AU - Kanuk,Leslie Lazar TI - Consumer behavior SN - 8120309022 U1 - 658.8342 22 PY - 1994/// CY - Englewood Cliffs, NJ PB - Prentice Hall KW - Consumer behavior KW - Motivation research (Marketing) N1 - Includes bibliographical references and index ER -