TY  - BOOK
AU  - Salgado,Luciana Cardoso de Castro
AU  - Leitão,Carla Faria
AU  - Souza,Clarisse Sieckenius de
ED  - SpringerLink (Online service)
TI  - A Journey Through Cultures: Metaphors for Guiding the Design of Cross-Cultural Interactive Systems 
T2  - Human–Computer Interaction Series,
SN  - 9781447141143
AV  - QA76.9.U83 
U1  - 005.437 23
PY  - 2013///
CY  - London
PB  - Springer London, Imprint: Springer
KW  - Computer science
KW  - User interfaces (Computer systems)
KW  - Computers and civilization
KW  - Computational linguistics
KW  - Cultural studies
KW  - Computer Science
KW  - User Interfaces and Human Computer Interaction
KW  - Computers and Society
KW  - Computational Linguistics
KW  - Cultural Studies
N1  - Preface -- Introduction -- Semiotic Engineering and Culture -- Cultural Viewpoint Metaphors -- A Case Study: Re-designing the AVIS Website -- Final Discussion -- Index
N2  - A Journey Through Cultures addresses one of the hottest topics in contemporary HCI: cultural diversity amongst users. For a number of years the HCI community has been investigating alternatives to enhance the design of cross-cultural systems. Most contributions to date have followed either a ‘design for each’ or a ‘design for all’ strategy. A Journey Through Cultures takes a very different approach. Proponents of CVM – the Cultural Viewpoint Metaphors perspective – the authors invite HCI practitioners to think of how to expose and communicate the idea of cultural diversity. A detailed case study is included which assesses the metaphors’ potential in cross-cultural design and evaluation. The results show that cultural viewpoint metaphors have strong epistemic power, leveraged by a combination of theoretic foundations coming from Anthropology, Semiotics and the authors’ own work in HCI and Semiotic Engineering. Luciana Salgado, Carla Leitão and Clarisse de Souza are members of SERG, the Semiotic Engineering Research Group at the Departamento de Informática of Rio de Janeiro's Pontifical Catholic University (PUC-Rio)
UR  - http://dx.doi.org/10.1007/978-1-4471-4114-3
ER  -