TY  - BOOK
AU  - Gattiker,Urs E.
ED  - SpringerLink (Online service)
TI  - Social Media Audit: Measure for Impact 
T2  - SpringerBriefs in Computer Science,
SN  - 9781461436034
AV  - HF4999.2-6182 
U1  - 650 23
PY  - 2013///
CY  - New York, NY
PB  - Springer New York, Imprint: Springer
KW  - Business
KW  - Management science
KW  - Industrial management
KW  - Information technology
KW  - Data processing
KW  - E-commerce
KW  - Business and Management
KW  - Business and Management, general
KW  - Information Systems Applications (incl. Internet)
KW  - Media Management
KW  - IT in Business
KW  - e-Commerce/e-business
N1  - Introduction -- Cost Analysis: Facebook and Google Plus -- Preparing for the Social Media Audit -- Scope and Focus of the Social Media Audit -- Develop and Manage Process -- Governance, Compliance and Maintenance of the Process -- Evaluating the Process - Quality Assurance -- Continuous Improvement -- Conclusion
N2  - Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing
UR  - http://dx.doi.org/10.1007/978-1-4614-3603-4
ER  -