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21.
Vertical Price Coordination and Brand Care [electronic resource] : Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance / by Dieter Ahlert, Benjamin Schefer. by
  • Ahlert, Dieter [author.]
  • Schefer, Benjamin [author.]
  • SpringerLink (Online service)
Series: SpringerBriefs in Business
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013
Availability: No items available.

22.
Transnational Marketing and Transnational Consumers [electronic resource] / by Ibrahim Sirkeci. by
  • Sirkeci, Ibrahim [author.]
  • SpringerLink (Online service)
Series: SpringerBriefs in Business
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013
Availability: No items available.

23.
Exhibit Marketing and Trade Show Intelligence [electronic resource] : Successful Boothmanship and Booth Design / by Klaus Solberg Søilen. by
  • Solberg Søilen, Klaus [author.]
  • SpringerLink (Online service)
Series: Management for Professionals
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013
Availability: No items available.

24.
Brand Growth Barriers [electronic resource] : Identify, Understand, and Overcome Them / by Ralph Krüger, Andreas Stumpf. by
  • Krüger, Ralph [author.]
  • Stumpf, Andreas [author.]
  • SpringerLink (Online service)
Series: Management for Professionals
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013
Availability: No items available.

25.
The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model [electronic resource] / by Kwang-Yong Shin. by
  • Shin, Kwang-Yong [author.]
  • SpringerLink (Online service)
Series: SpringerBriefs in Business
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013
Availability: No items available.

26.
Proceedings of 20th International Conference on Industrial Engineering and Engineering Management [electronic resource] : Theory and Apply of Industrial Engineering / edited by Ershi Qi, Jiang Shen, Runliang Dou. by
  • Qi, Ershi [editor.]
  • Shen, Jiang [editor.]
  • Dou, Runliang [editor.]
  • SpringerLink (Online service)
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013
Availability: No items available.

27.
Proceedings of 20th International Conference on Industrial Engineering and Engineering Management [electronic resource] : Theory and Apply of Industrial Management / edited by Ershi Qi, Jiang Shen, Runliang Dou. by
  • Qi, Ershi [editor.]
  • Shen, Jiang [editor.]
  • Dou, Runliang [editor.]
  • SpringerLink (Online service)
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013
Availability: No items available.

28.
Strategy and Communication for Innovation [electronic resource] / edited by Nicole Pfeffermann, Tim Minshall, Letizia Mortara. by
  • Pfeffermann, Nicole [editor.]
  • Minshall, Tim [editor.]
  • Mortara, Letizia [editor.]
  • SpringerLink (Online service)
Edition: 2nd ed. 2013.
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013
Availability: No items available.

29.
Who Gets Funds from China’s Capital Market? [electronic resource] : A Micro View of China’s Economy via Case Studies on Listed Chinese SMEs / by Jiazhuo G. Wang, Juan Yang. by
  • Wang, Jiazhuo G [author.]
  • Yang, Juan [author.]
  • SpringerLink (Online service)
Series: SpringerBriefs in Business
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013
Availability: No items available.

30.
International Employer Brand Management [electronic resource] : A Multilevel Analysis and Segmentation of Students' Preferences / by Lena Christiaans. by
  • Christiaans, Lena [author.]
  • SpringerLink (Online service)
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013
Availability: No items available.

31.
Ethics in Consumer Choice [electronic resource] : An Empirical Analysis based on the Example of Coffee / by Nina Langen. by
  • Langen, Nina [author.]
  • SpringerLink (Online service)
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013
Availability: No items available.

32.
Effectiveness of Online Marketing Campaigns [electronic resource] : An Investigation into Online Multichannel and Search Engine Advertising / by Sebastian Klapdor. by
  • Klapdor, Sebastian [author.]
  • SpringerLink (Online service)
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013
Availability: No items available.

33.
Advances in Advertising Research (Vol. IV) [electronic resource] : The Changing Roles of Advertising / edited by Sara Rosengren, Micael Dahlén, Shintaro Okazaki. by
  • Rosengren, Sara [editor.]
  • Dahlén, Micael [editor.]
  • Okazaki, Shintaro [editor.]
  • SpringerLink (Online service)
Series: EAA Series
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013
Availability: No items available.

34.
Hurdle Race Marketing [electronic resource] : The Enlightenment - The Disillusionment - The Breakthrough / by Klaus Backhaus. by
  • Backhaus, Klaus [author.]
  • SpringerLink (Online service)
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013
Availability: No items available.

35.
Network Governance [electronic resource] : Alliances, Cooperatives and Franchise Chains / edited by Thomas Ehrmann, Josef Windsperger, Gérard Cliquet, George Hendrikse. by
  • Ehrmann, Thomas [editor.]
  • Windsperger, Josef [editor.]
  • Cliquet, Gérard [editor.]
  • Hendrikse, George [editor.]
  • SpringerLink (Online service)
Series: Contributions to Management Science
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Physica, 2013
Availability: No items available.

36.
Third Party Product Reviews and Consumer Behaviour [electronic resource] : A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models / by Wolfgang Ziniel. by
  • Ziniel, Wolfgang [author.]
  • SpringerLink (Online service)
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013
Availability: No items available.

37.
Luxury Marketing [electronic resource] : A Challenge for Theory and Practice / edited by Klaus-Peter Wiedmann, Nadine Hennigs. by
  • Wiedmann, Klaus-Peter [editor.]
  • Hennigs, Nadine [editor.]
  • SpringerLink (Online service)
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2013
Availability: No items available.

38.
Retail Internationalization in Emerging Countries [electronic resource] : The Positioning of Global Retail Brands in China / by Karin Pennemann. by
  • Pennemann, Karin [author.]
  • SpringerLink (Online service)
Series: Reihe Handel und Internationales Marketing / Series Retailing and International Marketing
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013
Availability: No items available.

39.
New Business Models and Value Creation: A Service Science Perspective [electronic resource] / edited by Lino Cinquini, Alberto Di Minin, Riccardo Varaldo. by
  • Cinquini, Lino [editor.]
  • Minin, Alberto Di [editor.]
  • Varaldo, Riccardo [editor.]
  • SpringerLink (Online service)
Series: Sxi — Springer per l’Innovazione / Sxi — Springer for Innovation ; 8
Source: Springer eBooks
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publisher: Milano : Springer Milan : Imprint: Springer, 2013
Availability: No items available.

40.
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