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1.
The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.]. by
  • Batra, Rajeev
  • David Shepard Associates
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin Professional, c1995
Availability: Items available for loan: Central Library, SUST (1)Call number: 658.84 NEW.

2.
Optimal database marketing [electronic resource] : strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake. by
  • Drozdenko, Ronald G
  • Drake, Perry D
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: Thousand Oaks, Calif. ; London : SAGE, c2002
Online access:
Availability: No items available.

3.
Statistical and machine-learning data mining [electronic resource] : techniques for better predictive modeling and analysis of big data / Bruce Ratner. by
  • Ratner, Bruce
  • Ratner, Bruce
  • Ratner, Bruce. Statistical modeling and analysis for database marketing
Edition: 2nd ed.
Material type: Text Text; Format: electronic ; Literary form: Not fiction
Publication details: Boca Raton : Taylor & Francis, 2012
Online access:
Availability: No items available.

4.
Statistical and machine-learning data mining : techniques for better predictive modeling and analysis of big data / Bruce Ratner. by
  • Ratner, Bruce
  • Ratner, Bruce
  • Ratner, Bruce. Statistical modeling and analysis for database marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boca Raton, FL : Taylor & Francis, c2012
Availability: Items available for loan: Central Library, SUST (3)Call number: 658.872 RAS, ...

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