Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 8120312198
- 659.1 20 BAA
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Seminar Library, Deprment. of Business Administration General Stacks | 659.1 BAA (Browse shelf(Opens below)) | 1 | Available | 0053471 |
Aaker's name appears first on 4th ed.
Includes bibliographical references and index.
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