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Marketing research essentials / Carl McDaniel Jr., Roger Gates.

By: Contributor(s): Material type: TextTextPublication details: Cincinnati, Ohio : South-Western College Pub., c2001.Edition: 3rd edDescription: 1 v. (various pagings) : ill. ; 26 cmISBN:
  • 0324023170 (package: book & CD)
  • 0324028407 (book only)
  • 0324037139 (CD only)
Subject(s): DDC classification:
  • 658.83 22 MCM
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Seminar Library, Deprment. of Business Administration General Stacks 658.83 MCM (Browse shelf(Opens below)) 1 Available 0051335

Includes bibliographical references and index.

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