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1.
Global brand strategy : unlocking brand potential across countries, cultures & markets / Sicco Van Gelder. by
  • Van Gelder, Sicco, 1964-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, 2003
Availability: Items available for loan: Central Library, SUST (1)Call number: 658.827 GEG.

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2.
Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller, by
  • Keller, Kevin Lane
Material type: Text Text; Format: print ; Literary form:
Publication details: New Delhi : Prentice-Hall. c2003
Availability: Items available for loan: Central Library, SUST (1)Call number: 658.827 KES.

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