Communicating corporate social responsibility in the digital era / edited by Adam Lindgreen, Jo�elle Vanhamme, Fran�cois Maon and Rebecca Mardon.

Includes bibliographical references and index.

Challenges and opportunities for communicating corporate social responsibility through digital platforms -- Corporate social responsibility engagement via social media : in theory and practice / Sarah Glozer and Sally Hibbert -- Unlocking corporate social responsibility communication through digital media / Mark Anthony Camilleri -- Strategic imperatives of communicating corporate social responsibility through digital media : an emerging market perspective / Prashant Mishra and Madhupa Bakshi -- The devil's in the details : contested standards of corporate social responsibility in social media / Robert L. Heath, Adam J. Saffer, and Damion Waymer -- Moving toward symmetry and interactivity in digital corporate social responsibility communication -- Exploring corporate social responsibility communication patterns in social media : a review of current research / Ura Golob and Klement Podnar -- The death of transmission models of corporate social responsibility communication / Ralph Tench and Mavis Avo-Mensah -- Social media : from asymmetric to symmetric communication of corporate social responsibility / Swaleha Peeroo, Martin Samy, and Brian Jones -- Communicating corporate social responsibility in the digital media : interactivity is key / Zhifeng Chen and Haiming Hang -- Fostering stakeholder engagement in and through digital corporate social responsibility communication -- A critical reflection on the role of dialogue in communicating ethical corporate social responsibility through digital platforms / Keith Perks, Monica Recalde, Francisca Farache, and Jana Kollat -- The imperative needs of dialogue between corporate social responsibility departments and PR practitioners : empirical evidence from Spain / Isabel Ruiz-Mora and Jairo Lugo-Ocando -- Integrated corporate social responsibility communication : toward a model encompassing media agenda building with stakeholder dialogic engagement / Augustine Pang, Angela Mak, and Shin Wonsun -- Hedonic stakeholder engagement : bridging the online participation gap through gamification / Christian Fieseler, Christian Pieter Hoffman, and Kateryna Maltseva -- Leveraging effective digital corporate social responsibility communication -- Social media concepts for effective corporate social responsibility online communication / Lina Gomez -- Effectiveness and accountability of digital corporate social responsibility communication : a contingency model / Shuili Du and Kun Yu -- The role of social media in communicating corporate social responsibility within fashion micro organisations / Claudia E. Henninger and Caroline J. Oates -- Corporate social responsibility and word of mouth : a systematic review and synthesis of literatures / Ezgi Akpinar -- Digital activism and corporate social responsibility -- Digital activism : NGOs leveraging social media to influence/challenge corporate social responsibility / Vidhi Chaudri and Asha Kaul -- Catastrophe, transparency, and social responsibility on online platforms : contesting cold shutdown at the Fukushima nuclear plant / Majia Nadesan -- Plotting corporate social responsibility narratives : corporate social responsibility stories by global fashion brands after the collapse of Rana Plaza in Bangladesh / Angela Mak and Suwichit Chaidaroon -- Digital methodologies and corporate social responsibility -- A new content analysis methodology appropriate for corporate social responsibility communication / Edward T. Vieira, Jr. and Susan Grantham -- #CSR on Twitter : a hashtag over-simplifying a complex practice / Ana Adi -- Index.